Optus Cirque du Soleil
"Varekai"

Background: Varekai

Cirque du Soleil's Varekai is is one of the leaders in circus/acrobatic entertainment that have "wowed" audiences around the globe.

Being one of the major sponsors of Varekai performance in Australia, Optus requires an intriguing interactive kiosk to entice and excite the audiences in the foyer/waiting room. The kiosk is designed to match the excitement of Varekai and allowed audiences to gain a preview of many performances within the Cirque du Soleil shows. The kiosks also provides information of prizes that they can enter in a competition at the venue.

Solution: Interactive Kiosk on a lily petal

Alpha Salmon derives a solution to build an interactive kiosk application for optus through Jack Morton Worldwide. The kiosk application design and functionalities were entrusted on Alpha Salmon's creative services team to produce. The aim was to match the classiness and excitement of the show.

The interactive kiosk application entails a touch screen that allows audiences to view different shows within the Cirque du Soleil range of shows, a show reel of photography, the history and story of Varekai and a prize information area for an event competition.

Result: Attracting attention

The interactive kiosk attracted great attention with audiences lining up to use the application before the show. Thousands of entries were received for the competition and received many compliments at the event.